Join us in welcoming back Hyde, owner of premium tea brand Bloodthirstea, to the Curst Capsule. Hyde is a multi-faceted creative, entrepreneur, and artist in the alternative space. If you remember the Hyde Your Face palette, then you already know a sliver about our guest. Follow along as we talk to Hyde Q&A style about the newest collaboration, Bloodthirstea x Curst, and more!
Who is Hyde?
"I’m Hyde, named "The Internet's Favorite Glampire" by my followers. I'm a social media micro-influencer, licensed cosmetologist, certified life coach, professional photographer/videographer, entrepreneur, and the guitar player for the bands No Silence and Solely Veil. My journey has been a blend of resilience, creativity, and a constant pursuit of my passions." Read more about Hyde's background here.
1. What is Bloodthirstea?
"Bloodthirstea is a premium tea company with a hauntingly beautiful aesthetic. We set out to blend the culture of tea with an obscure twist, so drinking tea is an experience that revitalizes not the just the body, but also the spirit. Bloodthirstea is the go to choice for those who seek both the highest quality and sophistication."
2. What inspired the launch of the Bloodthirstea brand?
"I [Hyde] started growing a hibiscus tree in my backyard after I bought my house in 2022. The previous owner had one. It was absolutely beautiful, but I let it die because I didn't realize the watering system wasn't working. After it died and I fixed the watering system, I replanted a new one, and every day, to this day, I go out and check on it because I'm absolutely in love with the flowers it produces. I thought a few times about how cool it would be to use my own hibiscus to make tea and after talking to my good friend, Mariel (Curst Kosmetics, Owner), about my patreon and wanting to provide something tangible to my supporters, she said to me, "well you don't drink alcohol, you don't drink coffee, have you thought about doing tea?" It almost seemed like one of those meant to be situations because I had been thinking about it for about a year, and then she mentioned it to me, and it just made sense. Immediately after we got off the phone with each other, I decided I was going to start a tea company, and thus, Bloodthirstea was born. The obvious answer was to start with Hydebiscus as our first flavor."
3. Were other brand names considered before Bloodthirstea? If so, what were they?
"Honestly, no. This was the first name that I [Hyde] had even considered. When I was thinking up names, nothing else stuck with me as a possible name until I randomly said Bloodthirsty and thought 'oh, wow... Bloodthirstea!'"
4. What brands have you collaborated with up to this point?
"Up until now, the only collaboration that we've done has been with the company Petals and Poison out of Los Angeles."
5. Who designed the Bloodthirstea branding?
"I [Hyde] designed the logos and website alongside my friend Heather O'Day, who has been designing our labels and other graphics. Between her and I, we have been coming up with the branding."
6. The Vanilla Chai will be released in collaboration with Curst Kosmetics on September 20th, 2024. How did you decide on this flavor?
"For any collaborations that I [Hyde] do, I always provide a list of our available tea blends to those who we are collaborating with. From there, it's their decision to pick their favorite or what they think will sell to their customers best. In this situation, Mariel is a vanilla chai lover, so it only made sense."
Shop the Dark Spell Bloodthirstea x Curst chai blend here.
7. Give us all the details on the Bloodthirstea x Curst Vanilla Chai!
"The vanilla chai is our organic Assam black tea with cardamom seeds and all natural vanilla. This does contain caffeine. Each canister comes with 12 plant-based pyramid sachets and brews between two-three cups. The smell is absolutely to die for."
8. Which tea of the OGs would you pick if you could only choose one?
"If I [Hyde] could only pick one of the three original flavors, I'd probably have to pick Geisha's Ghost. I'm personally a huge fan of green tea and the addition of the cherry in this green tea is killer."
Anything else you’d like to share!
"You can find all information about Bloodthirstea at Bloodthirstea.com. We do have an affiliate program where our affiliates get paid to help us sell tea and they gain discounts for their own personal orders. We also have a patreon for Bloodthirstea members who want exclusive blends that are member only as a thank you for supporting our growing company. In addition, there is behind the scenes content, early access and future plans for polls, so members can help us choose which flavors we release."
Website: bloodthirstea.com
Instagram: @bokuwahyde / @officialbloodthirstea
Twitter: @bokuwahyde / @Bloodthirstea
Patreon: @bokuwahyde / @Bloodthirstea
Podcast: Patreon.com/bokuwahyde
Instagram: @bokuwahyde / @officialbloodthirstea
Twitter: @bokuwahyde / @Bloodthirstea
Patreon: @bokuwahyde / @Bloodthirstea
Podcast: Patreon.com/bokuwahyde